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Ed-a-Mamma is always looking for ways to give back and this new year our endeavor is no different. We’re furthering our commitment towards enabling conscious clothing and giving back to the community with our newest initiative – Buy 1, Give 1!
Every munchkin deserves the coziest of hugs and this initiative looks to deliver just that!
Each purchase made on our website will be matched with a garment donated by Ed-a-Mamma for a child in need. To celebrate this #JoyOfGiving back, we’ve partnered with Goonj – a renowned NGO working across India that focuses on clothing as a basic, yet unaddressed need.
Ed-a-Mamma’s roots are deeply implanted in being kind to Mother Earth and her children. This also extends to encouraging our little #Mastimakers to make conscious choices that will help shape the way they see our world! And giving back is so much a part of that, imparting in them a sense of community and togetherness.
Goonj is a phenomenal NGO that works towards empowering communities and economies while enhancing the dignity of the underprivileged across 23 states in India. Goonj makes it a priority to address basic but neglected issues often overlooked by inspiring efforts. One of the issues they emphasize on is the need for clean clothing. Making them the perfect partners for our ‘Joy of Giving’ initiative!
Get some joy and give some back, it’s the Joy Of Giving pact!
Our very first offline pop-up at The White Crow at Jio World Drive in Mumbai is another venture to extend this initiative. This pop-up is a unique opportunity for customers to interact with the brand and our merchandise. After having already hosted a puppet show aimed at teaching kids about ecological balance, this pop-up promises to be an inviting and invigorating experience for kids and their parents!
The White Crow, which first opened in Ahmedabad early this year, is based on the concept of mixed merchandising and is designed to bring Indian and global premium brands together under one roof!