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About Us Banner

Ed-a-Mamma combines two things I care deeply about: Our planet and our children.

So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love.

And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.

Our first offering is a range of thoughtfully designed playwear for children. Ed-a-Mamma will also be a series of books and so much more. All designed to help us put our planet first and build a conscious generation, one product at a time.

– Alia Bhatt

Conscious Clothing

You can create a better future by choosing to support Ed-a-Mamma clothing.
Know more about what makes us a conscious brand.

Our fabrics are all natural fibre based and biodegradable. Most of our pieces can be discarded in your compost pile after their lifecycle.

We use safe dyes that are AZO free.

Our clothes are made for many wears, to make memories in and to share with others. Thus, reducing waste!

The fabric scraps are repurposed to make hair bands and potli bags rather than simply being discarded.

And the prints! Our prints are created just for you. They are beautiful, of course, but they are also designed to spark ideas and tell new stories.

Our fabrics are pre-washed and dried to eliminate shrinkage.

Our metal trims are nickel-free and safe.

Our garments have plastic-free buttons.

Our Organic Tee range is made from Global Organic Textile Standard (GOTS) certified yarn.

Our garment tags are made from FSC certified paper.

With every garment, we give you a seed ball. Sow it, water it, give it some sunshine. Watch in wonder and grow your own garden.

Our vendor facilities are fully compliant and every product is screened through a needle detector machine

Giving back is an important part of our brand. One of the ways we encourage you to do this is with #plantabeej. Send us pictures of the little garden you’re creating with Ed-a-Mamma.

Happy days. Acts of kindness. A love for nature. The drive to look out for each other, and the world. These are what make us children of mother Earth. Share pictures of your best moments in Ed-a-Mamma – these are clothes for kids to live in.

Yes, new clothes can be really fun. But there’s also a lot of joy in making sure they last, and then passing them on, for others to enjoy. Capture the sweetest #handmedown moments, and share them with us.

Made In India